EXCLUSIVE: The war escalated in March, after the G-Unit founder discovered the company’s alleged role in an embezzlement scheme that cost him millions of dollars and nearly ended his Sire Spirits company.
Another day, another lawsuit for 50 Cent. According to court documents obtained byAllHipHop, the Get Rich or Die Tryin’ legendhas hired high-profile attorney Benjamin Crump in his battle with beverage company Beam Suntory.
50 Cent’s company Sire Spirits, G-Unit Records, Sire Champagnes, Sire Brown, Curtis Jackson (50 Cent), Stephen J. Sava and G-Unit Brands are all listed as plaintiffs. Beam Suntory, Inc., Jim Beam Brands Co., Julious Grant, Michael Caruso, Gina Caruso, MCF Consulting Inc., G2J Brand, Brand House Group LLC, Q Branch Consulting LLC and 4 G’s Ventures Inc. are named as defendants.
Crump applied for the gig on May 31 and the paperwork was signed on July 3, just before Fourth of July weekend.
50 Cent’s war with Beam Suntory escalated in March, after he discovered its alleged role in an embezzlement scheme that cost him millions of dollars and nearly ended his Sire Spirits company. In an Instagram post, 50 Cent vowed to make Beam Suntory “pay for what they did.” He continued, “These big companies think they can get away with anything. It has cost me millions in legal fees. They are gonna find out I’m not the one you want to play with.”
The G-Unit founder filed a complaint with the New York State Supreme Court. In the filing, he accused Beam Suntory of being complicit in a kickback scheme. 50 Cent claims the brand overcharged Sire Spirits for the liquor they supplied and split the difference – estimated to be in excess of $6 million – with the defendants.
50 Cent returned a short time later to post an alleged letter from Beam Suntory boasting of their “longstanding relationship” with 50 Cent and Sire Spirits.
“This is the letter @beamsuntory sent without my knowledge to the people involved in the scheme that cost me millions,” he wrote. “This will make a great unscripted project.”
